my theory...

kittenishtrance · Post by **kittenishtrance** » Thu Jul 05, 2007 5:18 am

Luminous wrote:
galatea024 wrote:It is brilliant advertising technique I think - i feel we need to be more forgiving of the product placement...
I agree I actually think it's very innovative, and I congratulate Neutrogena for being willing to step out of the box on this! If they play this right, this could be buzz marketing on steroids, which is far more effective than broadcast email. That's what I was trying to say about the email. I just delete email ads.

By working themselves into the plot line of this story, they actually have my attention. I have visited their site. I recognize their brand. I am familiar with their product line. I'm even registered for an account on their site. Next time I make a cosmetic or bodycare purchase, I will buy one of their products.

But still, if I get something in my email from them, I will just delete it.

I would open the email to see if there's a coupon first, then delete.

nowherepixie · Post by **nowherepixie** » Thu Jul 05, 2007 1:05 pm

It's definitely out of the box. It's good they had the bollocks to try this.

galatea024 · Post by **galatea024** » Thu Jul 05, 2007 4:20 pm

I think it is a great way to bring in more funds, keep the actors with the show longer, be able to (hopefully) put out MORE than one video a day (maybe two - by different groups of the characters...) because they have more money and hopefully more man power - plus - it is the new way to promote more series like this, and I salute creative minds making the system adapt and work for them - which these creators have def. done.