More product integration
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- colbertnationgirl
- Hymn of One
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- Joined: Sat Oct 21, 2006 10:42 am
Branding is a natural part of our modern lives (more so mine, I'm a marketer).
It comes up so much even fictional brands are created to make shows more realistic (ie Lost's Apollo bars & Oceanic air). More realistic when real products are involved I say.
If all else fails, take the Wayne's World approach:
DB: Nothing satisfies a hungry beast like this delicious Snickers brand candy bar with nuget
Jonas: Once you're done with that Snickers, let's go out back and I'll wail on you with my new Everlast boxing gloves.
DB: Ok, let me just get a cool, refreshing drink of gatorade so I don't dehydrate as I bob and weave to save my pretty face.
too much?
It comes up so much even fictional brands are created to make shows more realistic (ie Lost's Apollo bars & Oceanic air). More realistic when real products are involved I say.
If all else fails, take the Wayne's World approach:
DB: Nothing satisfies a hungry beast like this delicious Snickers brand candy bar with nuget
Jonas: Once you're done with that Snickers, let's go out back and I'll wail on you with my new Everlast boxing gloves.
DB: Ok, let me just get a cool, refreshing drink of gatorade so I don't dehydrate as I bob and weave to save my pretty face.
too much?
- Skunkwaffle
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Actually I think it would be heeeeeeelarious if there was a total parody episode, where all the characters are huge exaggerations of themselves and they all did these ridiculous Truman Show type adverts. Like completely making fun of themselves you know, Daniel being a total loser, Jonas giving all his money away, Bree whining and crying until someone ends up punching her.
I think you know.lookyz wrote:too much?
Have you seen the parody vids with Carmen Electra? I think those were fantastic. They're not quite the same thing as what you've suggested here (which I think would be great), but they're still gold.Skunkwaffle wrote:Actually I think it would be heeeeeeelarious if there was a total parody episode, where all the characters are huge exaggerations of themselves and they all did these ridiculous Truman Show type adverts. Like completely making fun of themselves you know, Daniel being a total loser, Jonas giving all his money away, Bree whining and crying until someone ends up punching her.
- Skunkwaffle
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I dont see any problem with this.... i think i like it better integrated into the story than just, say, running a commercial in the beginning. i watch this series about everyday, so i know they need the money to make it all work and get more videos out. and really, the way i see it is more money = more or better videos. and thats good for all of us 

Agreed. I'm not against the idea but that came across as horribly blatant and cheesy to me. From the extra zoomed in product shots to "Bree" kinda awkwardly stumbling over the product name... Product placement can be done very effectively without that kind of obvious advertising.imagin wrote:A limited yes... I wouldn't mind actual product integration... but the recent candy one was more of a blatent commercial, not the subtle product integration one would see in a film or a television show.
If they can't find a more effective way to do it than that, I hope they'll keep it to a very minimum number of videos and continue pursuing other methods of obtaining income.
PRODUCT PLACEMENT SCRIPT
(Feel free to use)
INT. LATEST HIDEOUT - DAY
The trio are as bored as their surroundings are boring; they're sitting in various parts of the room. Bree is bored and recording from her perch slightly removed from the other two. Daniel opens up a Pepsi from the table he sits at and takes a swig.
JONAS
Hey, where'd you get the Pepsi?
DANIEL
Soda machine outside.
JONAS
Well, go get me one.
DANIEL
Dude, you've got legs.
JONAS
I don't have any money!
DANIEL
You're not really trying to convince me of that, are you?
JONAS
...dammit.
Jonas gets up and WALKS out. Daniel continues enjoying his soda. Bree puts the camera on HERSELF.
BREE
(Steve Irwin voice)
Fascinating watching the males battle in their natural habitat!
(Feel free to use)
INT. LATEST HIDEOUT - DAY
The trio are as bored as their surroundings are boring; they're sitting in various parts of the room. Bree is bored and recording from her perch slightly removed from the other two. Daniel opens up a Pepsi from the table he sits at and takes a swig.
JONAS
Hey, where'd you get the Pepsi?
DANIEL
Soda machine outside.
JONAS
Well, go get me one.
DANIEL
Dude, you've got legs.
JONAS
I don't have any money!
DANIEL
You're not really trying to convince me of that, are you?
JONAS
...dammit.
Jonas gets up and WALKS out. Daniel continues enjoying his soda. Bree puts the camera on HERSELF.
BREE
(Steve Irwin voice)
Fascinating watching the males battle in their natural habitat!
- colbertnationgirl
- Hymn of One
- Posts: 14857
- Joined: Sat Oct 21, 2006 10:42 am
Re: Third Alternative
I think that is an awesome idea!asti wrote:I would buy a DVD collection. While the content can be downloaded easily enough, if the Creators wanted to put together the collaboration Part 1, Part 2, etc., as an official pressing to disc I'd buy the series. Just saying this as an addition and/or alternative to searching out sponsors. I'm not opposed to product placement as a pragmatic way to get the actors paid, cameras paid off, back office cutting/mixing staff paid, or even hiring staff to handle chat responses.